English

15/09/2025

How important is the quality of herbs in your daily infusion?

Press

The answer is clear: it makes all the difference. It’s not just about taste, but about organic fresh herbs, carefully harvested and processed to preserve aroma and natural active compounds. This is what defines a real premium infusion: rich flavor, functional benefits, and a wellness ritual in every sip.

Herbpress combines Wilden Herbals’ botanical research with IMS’ innovation. Thanks to its patented system for the perfect extraction of medicinal herbs, it delivers premium single-dose herbal teas in under 60 seconds, making it ideal for cafés, hotels, and spas. Each blend enhances the natural properties of plants — from relaxation to digestive support, natural energy, and antioxidant action — turning every infusion into a true wellness shot.

Not tea. Not coffee. It’s Herbpress: organic, fast, functional, premium infusions.

The quality of herbs: the heart of every infusion

Herbpress blends are crafted with ICEA-certified organic herbs, harvested at peak freshness to preserve aroma and bioactive compounds. Leaves, flowers, and roots are carefully selected and processed to avoid powders and industrial methods that would reduce quality. This ensures premium single-dose herbal infusions ideal for high-traffic venues, delivering a consistent, intense experience every time.

Beneficial properties of high-quality medicinal herbs

The organic medicinal herbs in Herbpress blends are not just excellent in flavor —they are true allies for daily wellness. Their high quality and freshness ensures maximum concentration of natural active compounds, including polyphenols, flavonoids, essential oils, and vitamins. These compounds promote relaxation and mental balance with chamomile, lemon balm, and linden, digestive and detox support with fennel, licorice, and ginger, and natural energy and focus with mate, mint, and ginseng. Herbs such as rosehip, echinacea, and green tea provide antioxidant and immune support. Thanks to the Herbpress system, every infusion retains these properties, transforming each cup into a true wellness shot.

Herbpress references: pilot blends and upcoming releases

Our first pilot blends have already become customer favorites. Hibiscus Harmony offers a revitalizing, detox, antioxidant-rich experience; Lemon Verbena delights with its aromatic, citrusy, calming notes; and Bancha Hōjicha presents a nutty, grounding flavor with low caffeine.

And this is just the beginning. Starting September, the Herbpress catalog expands from 3 to 9 blends, including Black Tea, Chamomile & Linden, Chai, Green Tea Mint, Cocoa, and even a bold Vermouth-inspired infusion. These new blends will be officially presented in October at Host Milan 2025. Each infusion is designed to maximize the benefits of herbs while delivering a rich aromatic and functional experience, fully aligned with Herbpress’ premium and innovative philosophy.

Offering premium herbal teas without slowing down service

In busy cafés, bars, or hotels, traditional herbal tea preparation can slow service and affect the average ticket. Herbpress changes the rules: every infusion is ready in under 60 seconds, without compromising aroma, flavor, or herbal benefits. Simply insert the single-dose capsule into the portafilter, start the extraction, and serve a rich, aromatic infusion, hot or cold, that meets even the most demanding customers’ expectations.

Herbpress allows offering hot infusions, functional shots, and botanical lattes with plant-based milk, while creating seasonal or customized blends for bars, hotels, and spas. A dedicated herbal corner can highlight the story of each blend, adding value to the service and conveying care in every detail.

Technological innovation for perfect herb extraction

Herbpress relies on patented technology developed in collaboration with the Wilden Herbals lab, the University of Gastronomic Sciences in Pollenzo, and IMS, a global leader in espresso systems. With a single-hole filter, a photo-etched membrane, and a custom diffuser, the system ensures uniform extraction, preserving all the aromas and active compounds. The premium line enhances every blend, transforming each infusion into a high-quality aromatic and functional experience.

FAQs 

Do the herbs retain their functional properties with Herbpress?
Yes, the patented system preserves aroma, nutrients, and active compounds in every single-dose capsule.

Can I prepare hot and cold infusions?
Absolutely. Herbpress is versatile, perfect for botanical lattes and functional herbal shots.

Are the herbs organic?
All blends contain ICEA-certified organic ingredients.

Does Herbpress slow down service during peak hours?
No, the system is designed for speed and consistent quality, even with high customer traffic.

Is special staff training required?
Minimal: Herbpress works like a traditional espresso machine.

How does it impact the average ticket?
Premium herbal teas increase perceived value, customer satisfaction, and loyalty.