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18/09/2025

Herbpress: the botanical revolution on tour

Press

September and October 2025 mark an exciting period for Herbpress. Our mission is clear: to transform botanical infusions into a contemporary, innovative, and sustainable sensory experience. Participating in nationally and internationally renowned events allows us not only to showcase our solutions but also to strengthen professional networks, engage with industry operators, and share our innovative vision.

Each festival and trade fair becomes a strategic opportunity to bring the botanical revolution to Italy and beyond, demonstrating how herbal infusions can seamlessly integrate into gourmet, HoReCa, and lifestyle contexts.

Events not to be missed

  •  Futura Festival – Rome (September 20‑22)
    The Futura Festival is a key reference point for specialty coffee and innovative beverages. Here, Herbpress, together with IMS Filtri, meets professionals and enthusiasts, demonstrating how its innovative system can surprise, engage, and revolutionize the bar world. 
  •  Cheese – Bra (September 19‑22)
    Held biennially, Cheese celebrates food biodiversity and artisanal cheeses. Herbpress brings its expertise, showing how botanicals can create unique gourmet pairings, elevating every tasting into a full sensory experience. 
  •  Nidi Fioriti – Milan (September 20‑21)
    In a festival dedicated to children, Herbpress represents daily well-being. Through workshops and creative activities, we demonstrate how infusions can accompany moments of relaxation and play for both adults and children. 
  •  We Coffee Club – Milan (September 22)
    Among baristas and specialty coffee professionals, Herbpress presents its vision: botanical innovation as a new frontier of taste, seamlessly integrating with coffee and inspiring new bar concepts and offerings. 
  •  Coffee Berlin Festival – Berlin (September 26‑27)
    An internationally renowned event offering opportunities for networking with European operators and enthusiasts, discovering trends, and strengthening Herbpress’s presence in the global beverage landscape. 
  • Host Milano – Milan (October 17‑21)
    The leading international trade fair for the HoReCa sector. Herbpress, in collaboration with IMS and La Marzocco, showcases innovative solutions for bars, restaurants, and hotels, highlighting how botanical infusions can become a tangible business opportunity. 
  •  Karakterre – New York City (October 25)
    We conclude the tour in New York, within an international context of natural and organic wines. Here, Herbpress tells its story, builds valuable contacts, and demonstrates that the botanical revolution is a global reality.

From Rome to New York, passing through Milan, Berlin, and Bra, Herbpress is at the forefront of events that combine innovation, sustainability, and flavor. Each stop is an opportunity for strategic networking, reinforcing international presence, and spreading the botanical revolution across Italy and the world.